Privacy Policy

At AFJ Limited, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect personal information that you provide to us through our services, including our website, sales inquiries, and interactions with our team. We adhere to data protection regulations including the General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect and process the following information:

Personal Information:

  • Name, address, email, phone number, and other contact details.
  • Business information such as company name, job title, and professional contact information.
  • Information related to product inquiries or purchases.

Financial Information:

  • Payment details when you make purchases from us.

Communication Data:

  • Records of your interactions with us, such as emails, phone calls, and customer support queries.

2. How We Use Your Information

We use the personal information you provide to us for the following purposes:

  • To Fulfill Orders and Provide Services: Process sales, deliver products, and provide after-sales support.
  • Customer Communication: Send product/service updates, respond to inquiries, and manage our relationship with you.
  • Marketing: With your consent, send promotional content about new products/services, special offers, and other services that may interest you.
  • Improving Services: Use customer feedback and usage data to improve our products and services.
  • Compliance: Meet legal obligations such as tax reporting or regulatory requirements.

3. Legal Basis for Processing Your Data

We process personal information based on the following legal grounds:

  • Contractual Necessity: To provide you with the products or services you’ve requested.
  • Legitimate Interest: For business improvement, customer service, and fraud prevention.
  • Consent: When you opt into receiving marketing materials or where consent is required by law.
  • Legal Obligation: To comply with our legal duties, such as tax reporting.

4. International Transfers

We do not transfer your personal data outside of the European Economic Area (EEA). If this changes in the future, we will notify you and ensure appropriate safeguards are in place.

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes outlined in this Privacy Policy. The retention period depends on the type of information and our legal obligations.

6. Your Data Protection Rights

Under GDPR, you have the following rights:

  • Access: Request a copy of your personal data that we hold.
  • Correction: Ask us to correct any incorrect or incomplete data.
  • Erasure: Request deletion of your personal data, where applicable.
  • Restriction: Request to limit how we process your data in certain circumstances.
  • Object: Object to the processing of your data for specific reasons, such as marketing.
  • Withdraw Consent: Where consent is the legal basis, you can withdraw your consent at any time.

To exercise your rights, please contact us using the details provided below.

7. Security

We take the security of your data seriously and implement reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, or misuse.

8. Cookies

Our website uses cookies to enhance your browsing experience. Cookies help us understand how you interact with our website, allowing us to improve user experience. You can adjust your cookie settings through your browser.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

AFJ Limited
Address: AFJ Limited, 2-18 Forster Street, Nechells , Birmingham B74JD, United Kingdom
Email: info@afjltd.co.uk
Phone: 0121 689 1000

For more information about your data rights or to lodge a complaint, you can contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.